Your business has outgrown ad hoc marketing. But you're not ready to hire a $200K CMO.
01
The founder is still doing marketing
You’re writing the ads, briefing the agency, reviewing the content, and trying to figure out why leads aren’t converting — all while running the business. Marketing has no owner, no strategy, and no system.
02
Agencies without direction
You’ve hired an SEO agency, maybe a social media manager, possibly a Google Ads firm. But nobody is connecting the dots. Each vendor executes in their lane while the overall pipeline stays unpredictable.
03
No pipeline predictability
Some months are great. Others are quiet for no clear reason. You can’t forecast revenue because you can’t forecast leads. Growth feels like it depends on luck rather than a system you actually control.
Marketing without senior leadership isn’t a strategy — it’s a series of expensive experiments with no one accountable for the outcome.
How we help
Senior marketing leadership — embedded in your business, not billing by the hour.
We embed into your business as your fractional CMO — owning the marketing function, managing your vendors, building the systems, and reporting on what actually matters. You get the strategic thinking and execution capability of a senior marketing leader without the full-time salary, super, and on-costs.
Every engagement starts with a Growth Audit so we understand exactly where you are, what’s broken, and what the 90-day priority should be. From there, we build the system your business needs to grow predictably.
What we own for you
- Go-to-market strategy — positioning, ICP definition, channel selection, and offer architecture
- Lead generation systems — SEO, paid search, outbound, and referral channels built for consistent pipeline
- CRM and pipeline ownership — your sales process designed, documented, and embedded in your CRM
- Content and brand — messaging that resonates with buyers and builds long-term authority
- Vendor and agency management — we manage your marketing suppliers so you don’t have to
- Reporting and accountability — weekly dashboards tied to revenue outcomes, not vanity metrics
Pricing
Fractional CMO — three engagement tiers
Every engagement is built around your business, your market, and your growth goals. All tiers start with a Growth Audit so we know exactly what to build first.
Foundations
From $2,500
/ month
Best for: Businesses building their first real GTM system
✓ Growth Audit (included)
✓ GTM strategy & ICP definition
✓ One primary channel built & optimised
✓ CRM pipeline setup
✓ Monthly strategy call & reporting
Most popular
Growth Partner
From $4,500
/ month
Best for: SMEs ready to build a full, multi-channel pipeline
✓ Everything in Foundations
✓ Multi-channel GTM execution
✓ Vendor & agency management
✓ Content & brand oversight
✓ Weekly reporting & fortnightly calls
Scale
From $8,000
/ month
Best for: Businesses that need full marketing function ownership
✓ Everything in Growth Partner
✓ Full marketing function ownership
✓ Team hiring & management support
✓ Board-level reporting
✓ Weekly calls & on-site availability
All tiers require a 3-month minimum. Every engagement starts with a Growth Audit — $997 + GST, credited toward your first month.
Frequently asked questions
Fractional CMO Sydney — Common Questions Answered
What’s the difference between a fractional CMO and a marketing agency?
An agency executes tactics in a specific channel. A fractional CMO owns the entire marketing strategy and is accountable for the outcome — not just the output. We set the strategy, manage the agencies, build the systems, and report on revenue impact. Think of it as having a marketing director who also knows how to get things done.
How many hours per month does a fractional CMO engagement involve?
It varies by tier, but we work on an outcomes basis rather than an hours basis. You’re not paying for time — you’re paying for results. At the Foundations tier, expect roughly 20–30 hours per month. Growth Partner and Scale engagements involve significantly more time and depth of involvement.
We already have marketing staff — does that cause a conflict?
Not at all. We work well alongside existing marketing coordinators, content creators, or in-house staff. In most cases we end up giving your existing team much clearer direction, better priorities, and stronger results. We lead the strategy — your team executes within it.
How long until we see results?
Honest answer: it depends on what channels we prioritise. Paid search can generate leads within weeks. SEO takes 3–6 months to compound. Referral programs can move fast if the right relationships are in place. The Growth Audit we do at the start tells us which levers to pull first for the fastest meaningful impact.
Is this only for Sydney-based businesses?
No — we work with Australian SMEs nationally. Sydney is our home base and where most of our clients are, but we work remotely across Melbourne, Brisbane, Perth, and anywhere else in Australia. If on-site is important to you, that can be arranged under the Scale tier.
Better together
A fractional CMO works best when the full stack is connected
Pair the fractional CMO engagement with Attio CRM and Managed Automations and your entire revenue operation — marketing, pipeline, and delivery — runs as one connected system. One team builds and owns it all.