Your social media looks like an afterthought — because it is.
01
Inconsistent posting with no strategy
Three posts in a week, then radio silence for a month. No content calendar, no brand voice, no plan — just whoever has a spare moment and something to say. Inconsistency destroys trust and tells prospects you’re not serious.
02
Content that looks generic
Stock photos, motivational quotes, and industry news reposts. Nothing that demonstrates your expertise, tells your story, or gives a prospect a reason to choose you over the competitor posting the same thing.
03
No connection between social and your sales funnel
Social media posts go out and disappear. No CTAs, no lead capture, no retargeting, no content that moves people from aware to interested to ready to buy. Followers accumulate but revenue doesn’t.
For B2B SMEs, social media isn’t about going viral — it’s about being credible and visible to the right people at every stage of the buying journey.
How we fix it
Social media that builds credibility, not just followers.
We manage your social media presence as a strategic brand asset — not a content treadmill. Every post is planned, written, and designed to serve a purpose: building authority with your target audience, driving traffic to your website, or keeping past clients engaged.
We handle the entire content operation — strategy, copywriting, graphic design, scheduling, and community management — so your team never has to think about it, and your brand looks professional and consistent every single week.
What’s included at every tier
- Content strategy — monthly content calendar aligned to your business goals and audience
- Copywriting — every caption and post written in your brand voice
- Graphic design — branded visuals that look professional and consistent across every platform
- Scheduling — posts queued and published at optimal times for your audience
- Community management — responding to comments and DMs to keep engagement alive
- Hashtag & SEO strategy — maximising organic reach on each platform
- Monthly reporting — reach, engagement, follower growth, and link clicks
Pricing
Social media management — three tiers
All tiers include the full scope of our social media management service. The difference is the number of platforms, post volume, and content complexity — including short-form video at the Scale tier.
Starter
From $1,200
/ month
Best for: Businesses that need a consistent, professional social presence
✓ 2 platforms (LinkedIn + Facebook or Instagram)
✓ 8 posts / month
✓ Copywriting + branded graphics
✓ Scheduling
✓ Monthly reporting
Most popular
Growth
From $2,400
/ month
Best for: SMEs wanting to build authority and engagement across key platforms
✓ 3 platforms (LinkedIn + Facebook + Instagram)
✓ 16 posts / month
✓ Community management
✓ Hashtag + engagement strategy
✓ Fortnightly reporting
Scale
From $4,200
/ month
Best for: Businesses wanting full-platform dominance including short-form video
✓ 4 platforms (+ TikTok)
✓ 24+ posts / month
✓ Short-form video edits (Reels / TikTok)
✓ Full content calendar
✓ Paid/organic integration + weekly reporting
All social media retainers require a 3-month minimum. Works best alongside our LinkedIn Outreach service — social content builds authority while outreach generates direct conversations with your ICP.
Frequently asked questions
Social Media Management — Common Questions Answered
Which platforms should we focus on as an SME?
For most Australian B2B SMEs, LinkedIn is non-negotiable — it’s where your buyers are spending professional time and making decisions. Facebook remains valuable for local reach and community building. Instagram works well for businesses with a strong visual product or brand. TikTok is increasingly relevant for reaching younger decision-makers and building brand awareness at scale. We recommend the right mix based on your ICP, industry, and goals — not what’s trending.
Do you need access to our accounts, or do we post ourselves?
We manage everything — strategy, content creation, scheduling, and community management — directly from your accounts using approved scheduling tools. You review and approve the content calendar before anything goes live, so you maintain full control over what’s posted without having to do the work yourself.
How do you make the content sound like us?
We start every engagement with a brand voice and content onboarding session — covering your tone, what you want to be known for, what topics you want to own, and what you definitely don’t want to say. We write the first month’s content, you review and give feedback, and we refine until it sounds exactly like your brand. Most clients tell us the content sounds more like them after a few months than what they were posting themselves.
What’s the difference between social media management and LinkedIn outreach?
Social media management is broadcasting — creating and publishing content to build your brand and authority with a wide audience. LinkedIn outreach is direct — proactively reaching specific decision-makers with personalised messages to start one-on-one conversations. Both are valuable and complement each other: content builds credibility before outreach, and outreach converts the attention your content creates.
Do you handle video content?
Short-form video editing (Reels, TikTok) is included at the Scale tier. We edit from footage you provide or source content from our brief. If you don’t have existing video footage, we can advise on simple filming setups that work with a smartphone — no camera crew required. For businesses where video is a priority from the start, we can discuss a custom scope.
How does social media connect to lead generation?
Social content warms up prospects before they ever make contact — when a decision-maker who’s been seeing your content for three months receives an outbound email or LinkedIn message, your name is already familiar. It also drives direct website traffic through CTAs in posts and bio links. Paired with our Outbound Email and LinkedIn Outreach services, social media becomes part of a coordinated engine — not just posts in a vacuum.
Better together
Social media works hardest as part of the Full Funnel Growth Stack
Pair social media with our LinkedIn Outreach service and your content builds the credibility that makes outreach convert. Add Nurture Email Sequences and every social follower who enquires gets a structured journey from interest to client. One team coordinates everything.