Most of your leads aren't ready to buy today. But you're not staying in front of them.
01
Leads go cold because no one follows up
A prospect enquires, gets a response, isn’t ready yet — and then nothing. No follow-up sequence, no ongoing touchpoints, no reason for them to come back. By the time they’re ready to buy, they’ve forgotten you exist.
02
New clients get a poor onboarding experience
The moment a deal closes, the experience often drops. No structured welcome sequence, no proactive communication, no reinforcement that they made the right decision. The seeds of churn are planted before the work even starts.
03
Past clients aren’t being reactivated
Your most qualified prospects are the people who’ve already bought from you. But without a win-back sequence, past clients drift away — and you’re spending on new acquisition when retention and re-engagement is far cheaper.
Every lead that goes cold without a nurture sequence is a lead your competitors will eventually convert.
How we fix it
Email sequences that keep you front of mind at every stage of the buyer journey.
We build lifecycle email sequences that work automatically — nurturing cold leads until they’re ready to buy, onboarding new clients so they stay longer, and re-engaging past clients before they find someone else.
Every sequence is built around your specific buyer journey, written in your voice, and triggered by behaviour — so the right email reaches the right person at the right time, without anyone on your team having to remember to send it.
What’s included at every tier
- Sequence strategy — mapping the right sequences to the right stages in your buyer journey
- Copywriting — every email written in your voice, designed to add value before making an ask
- ESP setup — configuring your email platform for deliverability and automation
- Segmentation — ensuring the right people receive the right sequence based on their behaviour
- Behavioural triggers — sequences fired by actions (form fill, deal stage change, time elapsed)
- CRM integration — sequences synced with Attio so pipeline data and email activity stay aligned
- Monthly reporting — open rates, click rates, conversion rates, and revenue attributed
Pricing
Nurture email sequences — three tiers
All tiers include the full scope of our nurture email service. The difference is the number of sequences, the complexity of segmentation, and the depth of ongoing optimisation.
Starter
From $900
/ month
Best for: Businesses with one key nurture gap to plug
✓ 1 nurture sequence (5 emails)
✓ Copywriting & ESP setup
✓ Basic segmentation
✓ Trigger configuration
✓ Monthly reporting
Most popular
Growth
From $1,800
/ month
Best for: SMEs building a full lead, onboarding & win-back engine
✓ 3 sequences (lead, onboarding, win-back)
✓ Behavioural triggers & CRM sync
✓ A/B testing
✓ Attio integration
✓ Fortnightly reporting + optimisation
Scale
From $3,200
/ month
Best for: Businesses building a complete lifecycle email engine
✓ Unlimited sequences
✓ Full lifecycle email engine
✓ Dynamic personalisation
✓ Advanced segmentation & scoring
✓ Monthly strategy call + optimisation
All nurture email retainers require a 3-month minimum. Works best alongside Attio CRM — behavioural triggers and pipeline data connected means every sequence fires at exactly the right moment.
Frequently asked questions
Nurture Email Sequences — Common Questions Answered
What’s the difference between nurture emails and outbound email campaigns?
Outbound email campaigns are sent to cold prospects who don’t know you yet — the goal is to start a conversation. Nurture sequences are sent to people already in your world: leads who’ve enquired but haven’t bought, new clients who just signed, or past clients who’ve gone quiet. Nurture is warmer, longer, and focused on building trust and moving people through the buying journey over time rather than generating an immediate reply.
What email platforms do you work with?
We work with most major email service providers including ActiveCampaign, Klaviyo, Mailchimp, HubSpot, and Brevo. If you already have a platform, we work within it. If you’re starting fresh, we’ll recommend the right tool based on your volume, budget, and the complexity of segmentation and automation you need.
Which sequences should I build first?
For most SMEs, the highest-impact starting point is a lead nurture sequence — targeting prospects who’ve enquired but haven’t converted. This captures revenue that’s already been generated by your marketing spend but is currently leaking. After that, a client onboarding sequence is typically second — it reduces early churn and sets the tone for the entire relationship. Win-back sequences usually come third once you have a sizeable past client base to re-engage.
How do behavioural triggers work?
A behavioural trigger is an action that automatically starts or advances a sequence — for example, submitting a contact form, opening a specific email, clicking a link, or having their deal stage changed in Attio. This means sequences are timely and relevant rather than blasted on a fixed schedule. A prospect who visits your pricing page three times gets a different email than one who hasn’t visited since their initial enquiry.
How long should a nurture sequence be?
It depends on the typical buying cycle for your business. For short sales cycles (days to weeks), 3–5 emails over 2–3 weeks is usually enough. For longer cycles (months), sequences can run 8–12 emails over several months, with content that educates and builds authority rather than just nudging for a sale. We map the right length at the strategy stage based on your specific buyer behaviour.
How does this connect to our outbound campaigns?
They work in sequence — outbound email and LinkedIn outreach generate the initial conversation; nurture sequences keep that conversation alive once a prospect has shown interest but isn’t ready to commit. Together they cover the full pipeline: outbound fills the top, nurture converts the middle, and win-back reactivates the bottom. One team coordinates all three when you run them together.
Better together
Nurture sequences are most powerful as part of a full email and outbound system
Pair nurture sequences with our Outbound Email Campaigns and you have a complete email engine — outbound fills the pipeline, nurture converts it. Add Attio CRM and every trigger is connected to real pipeline data. One team builds and runs it all.