Your pipeline is empty because you're waiting for leads to come to you.
01
Inbound alone isn’t enough
SEO and referrals are great — but they’re slow and unpredictable. When your pipeline dries up, you need a way to generate conversations with qualified prospects immediately, not in six months.
02
Cold email has a reputation problem — for good reason
Most outbound email is generic, untargeted, and lands in spam. The businesses doing it badly have made prospects suspicious of any cold outreach — which means the bar for doing it right has never been higher.
03
Technical setup is a minefield
Deliverability depends on SPF, DKIM, DMARC, domain warming, sending infrastructure, and list hygiene — none of which are intuitive. Get it wrong and your emails land in spam, or worse, your domain gets blacklisted.
Done right, outbound email is one of the highest-ROI lead generation channels available. Done wrong, it burns your domain and wastes everyone’s time.
How we fix it
Outbound email that reaches inboxes and starts real conversations.
We build and run outbound email campaigns that are genuinely personalised, technically sound, and targeted at the exact businesses most likely to buy from you. Every campaign is built around your ICP — the right contact, at the right company, with the right message at the right time.
Replies land in your inbox and are routed into your Attio pipeline automatically. Your job is to take the meeting — we handle everything else.
What’s included at every tier
- ICP definition — identifying the exact companies and contacts to target
- List building — verified, GDPR-aware prospect lists built to your criteria
- Deliverability setup — SPF, DKIM, DMARC, domain warming, and inbox placement testing
- Sequence copywriting — personalised multi-step sequences written to start conversations, not pitch
- Sending infrastructure — dedicated sending domains and inboxes to protect your main domain
- Reply management — monitoring, categorising, and routing positive replies into your pipeline
- Monthly reporting — open rates, reply rates, meetings booked, and pipeline value generated
Pricing
Outbound email campaigns — three tiers
All tiers include the full scope of our outbound email service. The difference is sending volume, number of sequences, and the depth of personalisation and reply management.
Starter
From $1,200
/ month
Best for: Businesses testing outbound email for the first time
✓ 500 contacts / month
✓ 1 sequence (3–5 steps)
✓ Full deliverability setup
✓ Reply management
✓ Monthly reporting
Most popular
Growth
From $2,200
/ month
Best for: SMEs scaling outbound as a primary lead generation channel
✓ 2,000 contacts / month
✓ 3 sequences with A/B testing
✓ CRM integration (Attio)
✓ Active reply management
✓ Fortnightly reporting + optimisation
Scale
From $3,800
/ month
Best for: Businesses running outbound as a full SDR function
✓ 5,000+ contacts / month
✓ Unlimited sequences
✓ Full lead gen engine
✓ Slack reply alerts + Attio sync
✓ Weekly reporting + strategy call
All outbound email retainers require a 3-month minimum. Works best alongside Attio CRM — replies route directly into your pipeline so no lead is ever missed.
Frequently asked questions
Outbound Email Campaigns — Common Questions Answered
Is cold email legal in Australia?
Yes — B2B cold email is legal in Australia under the Spam Act 2003, provided it meets certain requirements: it must be sent to a work email address, identify the sender clearly, and include an unsubscribe mechanism. Our campaigns are built to comply with the Spam Act as well as GDPR where relevant for international outreach. We never buy or use scraped consumer lists.
Will this damage my domain’s reputation?
Not if it’s done correctly — and that’s exactly why deliverability setup matters. We use dedicated sending domains (separate from your main domain), warm them up properly, and monitor inbox placement throughout the campaign. Your primary domain is never used for cold outreach, so your business email reputation is fully protected.
What kind of reply rates can I expect?
Positive reply rates vary by industry, offer, and list quality — but well-run campaigns targeting the right ICP typically achieve 2–6% positive reply rates. At 500 contacts per month that’s 10–30 conversations. At 2,000 contacts it’s 40–120. We set honest benchmarks for your specific situation before we start and optimise towards them every month.
Where do the contact lists come from?
We build verified prospect lists using a combination of tools including Apollo, LinkedIn Sales Navigator, and other B2B data sources. Lists are verified for email validity before sending to protect deliverability. Every contact is matched against your ICP criteria — industry, company size, location, job title, and any other filters relevant to your offer.
Do you write the email copy?
Yes — copywriting is included at every tier. We write sequences designed to start genuine conversations rather than pitch immediately. Good outbound email is short, relevant, and specific — it demonstrates you understand the prospect’s situation before asking for anything. We test multiple angles and iterate based on what’s getting replies.
How does outbound email work alongside LinkedIn outreach?
Together they form a powerful multi-channel outbound system. Email reaches prospects in their inbox; LinkedIn outreach reaches them where they’re actively engaged professionally. Running both simultaneously to the same ICP significantly increases response rates — a prospect who ignores an email often responds to a LinkedIn message, and vice versa. We coordinate both if you’re running our LinkedIn Outreach service as well.
Better together
Outbound email works harder alongside LinkedIn outreach and a well-built CRM
Pair outbound email with our LinkedIn Outreach service for a full multi-channel outbound engine. Add Attio CRM and every positive reply flows straight into your pipeline — nothing falls through the cracks. One team runs it all.