You're spending on ads. But the leads aren't worth the cost.
01
Traffic that clicks but doesn’t convert
You’re paying for clicks, but the landing pages aren’t built to convert. Visitors bounce, budgets drain, and your cost-per-lead climbs while results stay flat.
02
Campaigns set and forgotten
Most agencies launch campaigns and rarely touch them. Without constant optimisation — keyword pruning, bid adjustments, creative testing — your ad spend quietly haemorrhages on poor performers.
03
Ads disconnected from your sales process
Leads come in but land in no-man’s land. No CRM integration, no follow-up sequence, no way to attribute revenue to campaigns. You can’t optimise what you can’t measure end-to-end.
PPC that doesn’t generate profitable leads isn’t advertising — it’s a donation to Google.
How we fix it
PPC managed to convert, not just to click.
We build and manage paid campaigns on Google, Meta, and LinkedIn with one objective: profitable leads. Every campaign is aligned to your conversion funnel — so the landing page, the ad creative, and the CRM follow-up all work as one system.
Our PPC is managed by a specialist contractor and coordinated with your broader growth strategy. Ad spend goes direct to your account — you stay in control, we optimise relentlessly.
What’s included at every tier
- Campaign strategy — platform selection, audience targeting, keyword research
- Ad creative — copywriting and creative direction across all formats
- Landing page alignment — CRO-integrated pages built to convert ad traffic
- Conversion tracking — full funnel attribution from click to closed deal
- Ongoing optimisation — bid management, keyword pruning, A/B testing
- CRM integration — leads flow directly into your pipeline with source attribution
- Monthly reporting — spend, leads, cost-per-lead, and revenue attribution
ⓘ Management fee only. Ad spend is billed directly to your account — you stay in full control of your budget.
Pricing
PPC management — three tiers
All tiers include the full scope of our PPC service. The difference is the number of platforms, ad spend volume, and optimisation frequency. Ad spend is billed separately direct to your account.
Starter
From $1,200
/ month
Best for: Businesses running ads for the first time or testing a single platform
✓ 1 platform (Google, Meta, or LinkedIn)
✓ Up to $3k ad spend / month
✓ Campaign setup & launch
✓ Monthly optimisation & reporting
✓ Conversion tracking setup
Most popular
Growth
From $2,200
/ month
Best for: SMEs scaling lead volume across multiple platforms
✓ 2 platforms
✓ Up to $10k ad spend / month
✓ A/B creative testing
✓ Fortnightly optimisation & reporting
✓ CRM lead integration
Scale
From $3,800
/ month
Best for: High-spend accounts running full-funnel paid strategies
✓ 3 platforms (Google + Meta + LinkedIn)
✓ $10k+ ad spend / month
✓ Full funnel strategy (awareness to conversion)
✓ Weekly optimisation + strategy call
✓ CRO-aligned landing pages
All PPC retainers require a 3-month minimum. Ad spend billed direct to your account — not through us. Best results when paired with the CRO Retainer to ensure landing pages convert the traffic we send.
Frequently asked questions
PPC Advertising — Common Questions Answered
Do I pay the ad spend through you, or directly to the platform?
Direct to the platform — always. You maintain full ownership of your ad accounts, and your budget flows straight to Google, Meta, or LinkedIn. We charge a management fee for strategy, setup, and optimisation. This protects your data, your account history, and your budget transparency.
Which platform should I advertise on?
It depends on your audience and offer. Google Search captures high-intent buyers actively searching for your solution — best for most B2B and service businesses. Meta (Facebook/Instagram) is stronger for awareness and retargeting at lower CPCs. LinkedIn is the highest-CPL but most precise for B2B targeting by job title, industry, and company size. We recommend the right mix based on your ICP and budget in our initial strategy call.
How quickly will I see results from paid ads?
Faster than SEO — typically 2–4 weeks from campaign launch to first leads. The first month is always a learning phase where we gather data, prune poor performers, and tighten targeting. By month 2–3 cost-per-lead should be falling as the campaign optimises. We set honest benchmarks upfront based on your industry and budget.
What budget do I need to get started?
We recommend a minimum ad spend of $1,500–$2,000/month to gather meaningful data quickly. Below that, the learning phase takes longer and results are harder to optimise. Our Starter tier supports up to $3,000/month in ad spend — a reasonable entry point for most SMEs testing paid acquisition for the first time.
Do you write the ad copy and create the visuals?
Yes — ad copywriting is included at every tier. For visual creative (static images, video ads), we provide creative direction and can work with your existing brand assets or brief a designer. At the Growth and Scale tiers we include more extensive creative testing to identify the highest-converting combinations.
Should I run PPC and SEO at the same time?
Yes — they complement each other perfectly. PPC generates leads immediately while SEO builds long-term organic authority. As SEO gains traction, you can shift budget away from paid on those terms and reinvest in new acquisition channels. Running both also gives you richer data — paid click behaviour informs your SEO content strategy and vice versa.
Better together
PPC performs best when it’s connected to your full growth stack
Pair PPC with our CRO Retainer and the pages your ads land on are built to convert — cutting your cost-per-lead significantly. Add SEO and you own both the paid and organic results. One team coordinates everything.